Nestled ever so snuggly on the edge of New Ulm, sits the Schell’s Brewery. The beer is where it began; Schell’s didn’t stop there though. Beer gear was in high demand and the gift shop started so beer drinkers alike could not only drink the beer, but dress the part. Filled to the brim with a vast array of Schell’s and Grain Belt merchandise, there’s a little something in our gift shop for every beer lover on your list this holiday season (or you, no judgement).